The former Northwestern University Basketball Coach and Associate Commissioner of the Big Ten Conference  had primary responsibilities in men’s basketball operations, managing the Conference Men’s Basketball Tournament and supervision of men’s basketball officials.  Falk joined the Big Ten Conference office in 1989 after being a coach and athletic administrator for 20 years.

  While at NU, Falk compiled the second-winningest record in the school’s history.  He led Wildcat teams to more victories than 17 of his 18 predecessors and three successors.  In 1984, he became only the second man in NU history to guide the Wildcats to 32 or more victories in back to back seasons.  In 1983, he directed Northwestern to its first post-season appearance, winning a school-record 18 games and competing in the National Invitation Tournament.

  The Galva, Illinois, native took over the head coaching position from Tex Winter in April, 1978, after serving as assistant for nine years.  Falk was no newcomer to Wildcat basketball.  He served as captain of the 1964 Northwestern team and was voted Most Valuable Player as a junior and senior.  During his final season, Falk established both the NU and McGaw Hall single-game scoring record, with a 49-point outburst against Iowa.  In that game, Falk also set a school record with 19 field goals.

  Falk received All-Big Ten recognition as both a junior and senior.   Falk earned a spot on the Helms All-American team and made the Academic All-American team in 1964.  He finished his three year varsity career with 1,001 points and was drafted by the Boston Celtics in 1964.

  Falk received All-State and All-American honors in both basketball and football (as a quarterback) at Galva High School.  In his final season, Falk led the state of Illinois in scoring with a 32 point per game average.  In 1975, he was inducted into the Illinois Basketball Hall of Fame.  He ranks second in Illinois High School history with most 50 point plus games in a season (5) with a single game high of 57 in 1960.

  In 1982, Falk was elected the Big Ten Conference representative in the ABA-USA player selection process.  He participated in choosing players for all summer game competitions, including the Olympics.  Falk served for five years as assistant chairman of the National Association of Basketball Coaches’ All-Star Game (West Squad), and for three years as a member of the National Association of Basketball Coaches' Officials Committee.  In 1984, he was appointed the collegiate representative to the Illinois Basketball Coaches Association Board of Directors.

  Geoff Falk has been involved in running the various Falk basketball and referee camps since 1990.  The Glenview native served as the Head Varsity Boys’ Basketball Coach at Galesburg High School from 1999-2003.  His teams advanced to the Regional Championship game each season. They won the Regional in the 2000-2001 season, thus advancing to the Sectional round.  At the conclusion of the 2000-2001 season, Geoff was selected as the District 16 Coach of the Year by the Illinois Basketball Coaches Association.    

  Geoff graduated from Glenbrook South High School in 1986 where he was coached by Rob Judson, who is currently an Assistant Coach at DePaul University.  After graduating from Northwestern University in 1990, Falk returned to Glenbrook South as an Assistant Basketball Coach and spent eight seasons at his alma mater.

  Also, from 1990-1994, Geoff coached the Men’s Club Basketball Team at Northwestern University, which played Division III, Junior College, and NAIA schools.  His teams won the Morton College Thanksgiving Tournament in 1992 and 1993. 

  He returned to coaching in 2021 as a volunteer assistant basketball coach at Kaneland High School where his two sons play basketball and his older daughter runs track. 

  In addition to his B.S. from Northwestern University, Geoff received his Master Degree in Curriculum and Instruction from Concordia University in 1997 and his Type 75 Administrative Certificate through Bradley University in 2005. 

  As a social studies teacher at Galesburg High School, he was honored in "Who's Who Among America's Teachers" in 2002, 2004, and 2005. He is currently a school administrator at Hampshire High School in Hampshire, Illinois and previously served for three years as an administrator at St. Charles East High School in St. Charles, Illinois. He also served as the Assistant Director of the Big Ten Basketball Officials Camp. Geoff is owner of the Falk Family Basketball Camps, LLC. 

  Geoff and his wife Joanna have 4 children: a 17 year old daughter, a 16 year old son, a 14 year old son, and a 12 year old daughter.